the podcast launchpad

Find your voice, grow your business ecosystem, tell your story.

your guide to starting & growing a podcast

your guide to starting & growing a podcast

The Podcast Launchpad is tailored for podcast newbies who are eager to launch and grow their podcast from the ground up. This program offers a clear, step-by-step roadmap, live feedback & accountability to help you navigate the essentials of podcast creation, from finding your voice and crafting compelling content to building and engaging your audience. 

why start a podcast?

The number of doors that podcasting has opened for me is beyond my wildest dreams and I want you to experience it as well. I’ve had the honor of speaking to some of my long-time favorite idols that I once assumed were unreachable. Internally, doors to new ways of being have been unlocked. I now feel comfortable listening to my voice and confident in my ability to deliver important messages under pressure. Believe it or not, I’ve learned to relish each word I speak and the essence of my voice… Our voice is our greatest gift to humanity.

It is my deep wish that everyone can experience the amount of self-growth that podcasting sparks, along with the joy of deeper connections with students and followers, the spirit of unstoppable freedom that comes with telling your story, and the business benefit of giving potential clients the ability to know, like, and trust you.

is it really possible to grow a podcast from zero?

YES. And this is why I am documenting my experience. You do not need to have a big following. I have seen firsthand that podcasting is the next frontier of content creation. With less than 10k followers I have seen my podcast go from 17 downloads a month to thousands. I have hit 100k impressions in a month on Spotify alone after a year and a half of releasing an episode every single week.

I have experimented, researched, binged anything related to podcasting I can get my hands on, taken courses, cried, screamed in joy and honestly enjoyed this process more than anything else I’ve ever worked on.

I’m here to show you where to look, what to look out for, and what I wish I would have known 2 years ago. I am not in my final form as a podcaster, but I want to share how to start while it is still FRESH on my mind.

the modules

  • get started

    The technical side of hosting, mic, lighting, recording and distributing: DIY and all budgets.

  • channel creativity

    How to give confusion time and space, and take action. Learn about naming, niche, cover art, and format.

  • tell your story

    It all starts with a story… Organizing episodes, collecting ideas and stories. Live practice gathering story ideas and sharing.

  • stick with it

    Ritual. You are not stuck in a lane, speak your truth. Understanding stats, active and accepting listening to yourself.

  • execute

    Live practice selecting a theme and writing a takeaway. From scripting to freeform practice. Public speaking keys. Check points and weekly feedback.

  • grow

    Natural promotion, collabs, networking, adding value, SEO, advertising and unlocking new levels of listeners and personal growth through consistency.

the details

  • With practical tips, mindset shifts and beginner-friendly guidance, you'll gain the skills and confidence needed to turn your podcasting idea into a successful show. All are welcome, with a special focus on providing guidance for yoga instructors and those in the wellness community. This program includes 6 live sessions, direct feedback, homework and an ongoing community connection mastermind.

  • Live sessions will be held on Thursday, February 27, March 6 and March 13 at 8am PST/11am EST but recordings will be available and everyone will have access to community connection for Q&A. Live Q&A sessions will be held on Tuesday , March 4, 11 and 8 at 8am PST/11am EST .

  • This program includes 6 live sessions, direct feedback, homework and an ongoing community connection mastermind. Each live session is 1 hour long.

I believe in the 7-11-4 principle.

On average, in order for people to know, like and trust you, they need to spend 7 hours with you, across 11 different touchpoints, in 4 different locations or forms.

That is what allows you to develop relationships and super fans alike. What this means is that when people find you, you need to have content for them to binge for many hours. Let them hear you speak, and what’s in your mind. Don’t hold anything back.

Podcasting is a great place to get comfortable going deeper and getting in contact with true authenticity. It has the added advantage of rounding out your business ecosystem if you are an entrepreneur. The episodes act like touchpoints and are great to add depth to other forms of content or places that people can find you. 

  • Shawna, this was really wonderful. I think you did a great job of keeping things high-level enough to be relevant to people just starting out, while still allowing space in the Q&As for those who wanted to dive into more detailed questions. This balance was perfect.

    Although I already have a brand, the creative exercise we did in the first week was extremely helpful. It reminded me of the importance of having a why: Why am I doing this? What is my core question? Once I had that clarity, I was able to see how tools like SEO could help others find what I’m doing.

    Week 3 was also incredibly valuable. The improv exercise really resonated with me, especially when you talked about reacting to what you've just said and instead moving forward. I know firsthand how easy it is to get caught up in judging what I just said, and as a result, I lose track of the present moment. This disrupts the flow and prevents me from truly listening to the other person. It’s a great reminder that, sometimes, we are our own biggest obstacle.

    Thank you again for such a thoughtful and impactful experience.

    -cohort 1 participant

  • “Working with Shawna has already brought me so much clarity in my yoga business. Each session with Shawna has been like a slow unearthing of ideas I always knew were there. Her ability to hold space and truly listen to me has provided me the opportunity to be honest with myself about what I want for the future of my business. The homework is not only interesting, it’s transformative. The required reading has not only helped me in my business, but has even helped in my personal life and, dare I say it, in my marriage! I love the “accountability buddy” element of the program, too. It is so helpful to bounce ideas off each other and to talk out thoughts that may have been floating around in your head.


    To anyone who feels like they need a gentle, but firm push towards creating the business of their dreams, I highly recommend working with Shawna through this program.”

    -Madi

  • “Participating in OMM with Shawna in January 2024 was the perfect way to start my year on the right foot. I was trying to figure out how to solidify myself and my business, and being in this container with Shawna was key. Through the program, I was able to identify the offerings I wanted to create, gain tools and live practice on expanding them, and build confidence in the work I had to share.

    Now, in August, I feel like I’ve lived five years in just eight months—haha—all because I had a clear direction set during the OMM program. I am forever grateful for Shawna's guidance, her smart way of making me think and decide what’s essential, and her encouragement to pursue my big dreams.”

    -Fernanda

  • “My time working with Shawna has given me the confidence and knowledge to launch my yoga business signature offer. Before I started the program, I spent a year hosting Zoom donation classes sporadically. While I enjoy them, alone they lack the ability to get my business to truly grow. Shawna distilled her knowledge to give me key insights into the market of yoga offerings. She asked thought provoking questions, provided feedback, and pushed me to grow my pitch skills.

    I have made 20x the progress in 6 months with Shawna than I had in a year working alone.”

    -Kristiana

  • “The value you bring me is light, essentially, I feel that you radiate light and inspiration. You inspire me so much and I learn from how you act and how you think, in terms of knowledge but also in terms of how much you know yourself. You have inspired me to also have that connection with myself and know myself better.

    You helped me open my mind and realize that if we have a passion we must believe in ourselves, go for new horizons and knock on infinite doors without fear of rejection or failure since that is part of the path. 

    As a writer I had the pleasure to publish an article in a Portuguese magazine called Saúde Actual and I loved seeing results so quickly throughout my time working with Shawna!! I am very grateful for this process and I only have gratitude to Shawna and a lot of strength to continue on my professional path.”

    -Sidney

  • “Sometimes you just meet the right people at the right time in your life! and I am indeed lucky and grateful to have met Shawna when I did. I have been binging on her podcast leadership and yoga ever since I heard her first episode. I found  her message and personality to be genuinely magnetic and inspiring. That’s when I knew I wanted to do her course. At that time of my own transformative journey, I was missing much needed clarity and momentum  to get my yoga business moving, I was pretty much stagnant when I signed up. 

    But I was waiting for a course that felt like it had substance, something of high quality, which is exactly what her coaching course has provided me with. She offers transformative tools and thought provoking resources that have helped me clear many blockages that were holding me back. I’m only halfway through and am excited to see my journey unfold. I look forward to the calls each week to see what else I will learn. I am ever so grateful and inspired by her professionalism. She helped  me to cut out the noise and do the actual work that is required to keep growing in my development. Thank you from the bottom of my heart.”

    -Meena

  • “I came in with zero knowledge about podcasts and am leaving the course feeling confident and ready to create my own. Shawna was thorough, engaging and direct in her approach to teaching. There was time embedded in the classes to ask questions and get support from other students. The framework offered helped me put the pieces in place I need to be successful in recording my first episode.”

    -cohort 1 participant

  • “From the first call, Shawna created a space that felt safe, supportive, and completely judgment-free. Her confidence and calm made it easy to relax, ask questions, and truly learn. The course was clear, inspiring, methodical, and practical - perfectly paced to build momentum while staying approachable. The group Shawna brought together reflected her supportive energy, making the experience even more meaningful. I left with answers, clarity, and tools I could implement immediately. Most importantly I left the course with my very own podcast! Shawna delivered above and beyond, providing not just a clear and practical course but also a deeply supportive space to learn and grow. Highly recommend working with Shawna - she’s a true gem!”

    -Art, cohort 1 participant